Wil Fry Flips Vetements' Take on Snoop Dogg Merch for His "Merchandise" Tee

When Vetements dropped a $900 USD tee inspired by vintage Snoop Dogg merch, Australian designer Wil Fry was among those flummoxed and incensed by the French fashion collective's appropriation of a hip-hop artifact. In keeping with his humorous and minimalist aesthetic and the fashion world's self-consuming ouroboros, Fry has flipped the Vetements garment on the "Merchandise" tee -- a graphic tee of the overpriced graphic tee, available now on Fry's website for $130 USD.